Hey I’m Em,

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 My love for social media started at 14, when I utilised Instagram to build a thriving online community around my own independent fashion brand. Twelve years later and I'm fascinated by the power of digital storytelling and it's sheer potential when growing a brand.

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With over 7 years of experience in digital marketing, brand storytelling, and visual content, I’ve worked across agency, in-house teams, behind the scenes at TikTok and as an independent brand owner myself. From luxury fashion labels to founder-led aesthetic clinics, I’ve developed social strategies, built engaged communities, and crafted creative campaigns that bring brands to life online.

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Whether you need the confidence boost to create scroll-stopping content yourself or hands-on support to build your social media and creative strategy, I’ve got you covered. Let me handle the social minefield so you can focus on doing what you love most.